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Top 5 AIs of 2025

The advancement of AI in 2025


Artificial intelligence (AI) has established itself as one of the pillars of digital transformation in 2025. Increasingly accessible, AI tools are present in data analysis, content generation, process automation, and even customer service.

In this article, you'll learn about the top 5 AIs of 2025 that are impacting businesses of all sizes—including their use in BI, automation, and productivity tools .



The new generation of ChatGPT is now faster, more accurate, and features robust enterprise integrations . By 2025, it will be widely used for:

  • Automated customer service

  • Reporting and content generation

  • Document analysis and summary

  • Queries integrated into BI dashboards

Integrated with Power BI , it allows you to interpret dashboards in natural language and answer questions about the data.


2. Claude 3 (Anthropic)


Focused on security and ethics, Claude 3 excels at processing large volumes of text with extended context . It's ideal for:

  • Contract analysis

  • Summary of long texts

  • Creating compliance-focused corporate assistants

Companies that handle sensitive data have adopted Claude as a reliable alternative.



Integrated into the Microsoft suite, Copilot is the AI that is changing the way teams work in Excel, Word, and PowerPoint.

Main features:

  • Automatic generation of charts and formulas in Excel

  • Creating presentations based on documents

  • Summaries of emails and long documents

For those who use Power BI , it complements with automatic suggestions for visualizations and filters.


4. Google Gemini (formerly Bard)


Google Gemini unifies AI and search into a single experience. With a focus on multimodality , it understands text, voice, images, and video.

Popular uses:

  • Support in corporate research

  • Image generation and visual responses

  • Decision support based on multiple data sources

Companies use Gemini as an intelligent internal search engine.



Perplexity stands out for its search of reliable sources . Instead of simply answering questions, the AI cites references, ideal for:

  • Business and academic research

  • Preparation of reports and market studies

  • Content curation and data verification

It's an AI that prioritizes transparency and traceability — a differentiator in 2025.


How to use these AIs in your company?


Integrating these AIs into your data and management ecosystem allows you to:

Agility in generating insights Reduction of repetitive tasks Faster customer service Strategic support for decision-making Increased productivity in everyday life


Conclusion

The key AIs of 2025 are changing the way companies analyze data, make decisions, and communicate. Used alongside Business Intelligence , they offer an extra layer of intelligence and agility.

At Insight Pro , we apply the best AIs on the market to BI projects, process automation, and insight generation .

Talk to our experts and discover how to transform your data with the help of artificial intelligence.

 
 
 

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